EMI launches DRM-free downloads
Tue, 3 April 2007
EMI Group CEO Eric Nicoli today (02 Apr 2007) hosted a press conference at EMI’s headquarters in London where he announced that EMI Music is launching DRM-free superior quality downloads across its entire digital repertoire and that Apple’s iTunes Store will be the first online music store to sell EMI’s new downloads. Nicoli was joined by Apple CEO Steve Jobs.
Apple’s iTunes Store (www.itunes.com) is the first online music store to receive EMI’s new premium downloads. Apple has announced that iTunes will make individual AAC format tracks available from EMI artists at twice the sound quality of existing downloads, with their DRM removed, at a price of $1.29/€1.29/£0.99.
iTunes will continue to offer consumers the ability to pay $0.99/€0.99/£0.79 for standard sound quality tracks with DRM still applied.
Source: EMI
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Brad said: Wed, 4 April 2007 at 09:48
I’m still not sure why they didn’t just drop the DRM and up the quality on the cheaper tracks. The “not everyone wants it” excuse doesn’t wash… maybe some people don’t actually “want” it, but I’m sure they wouldn’t complain about getting better quality DRM free music. It’s all about squeezing a bit more money out of people. I know it’s not a huge amount more, but as a comment I read somewhere else said, you don’t pay more for a DRM free CD.